AOFIRS (Association of Internet Research Specialists) is a globally recognized, non-profit professional organization dedicated to advancing the field of online research through education, training, and certification. Established in 2014 and registered in Ontario, Canada, AOFIRS serves as a self-regulatory body committed to promoting excellence, ethics, and innovation. https://aofirs.org/articles/what-is-internet-marketing-your-guide-to-today-s-online-marketing